Get off crutches; stop using cold-calling scripts.

When you’re cold calling, scripts are a crutch.

And, if you’ve ever had an injury that required crutches, you know all too well that you can only go so far while using them.

Alternatively, if you know the basics like:

1️⃣   Your service offering

2️⃣   The market in which you operate

3️⃣   How to communicate value

4️⃣   Where you want to take conversations

you will never need a script to make your way through a cold call.

Don’t risk being like a deer in the headlights when the prospect goes off script!

If you’re ready to stop relying on someone else’s script and to develop your own narrative, it’s time to consume episode 79 of CRE Success: The Podcast!